ARTICLE
The Two Phases and Constructed Objectives of Public
Diplomacy in the People’s Republic of China –
A Historical Review
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Publication date: 2018-06-30
Stosunki Międzynarodowe – International Relations 2018;54(2):163-183
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ABSTRACT
In the study of general public diplomacy, China can be regarded as a special example
with regard to all case studies. E. Gilboa defines a ‘framework of analysis’ in which
public diplomacy is broken down into three parts: a short initial period, a medium
period, and a long period. The article will focus on the latter period of the framework
of analysis, represented by the two periods since the founding of the People’s
Republic of China.For this academic inquiry, M. Leonard’s instruments for public
diplomacy, from domains such as those of NGOs and political parties, were analysed.
In addition to these tools, external propaganda was also researched. The period from
1949 to 1978 was the first phase of the public diplomacy of the PRC. At the beginning
of the founding of New China, the official diplomatic space was relatively narrow
because there were few countries that had established diplomatic relations with
China. Public diplomacy could have played a larger role. The article analyses
mostly the diplomatic environment and the modes of practice for the main actors
within Chinese public diplomacy. It also takes China’s diplomatic relations with
Japan as a case study of success. It examines all public diplomacy practices from
1979 until the present time. China faces the task of interpreting itself through public
diplomacy and shaping its image for the rest of the world. This article also pays
close attention to China’s public initiatives, offered to the outside world through
the One Belt One Road initiative. The author analyses the construction process
of the objectives of public diplomacy and reveals its intrinsic direction, from
idealism to realism, and eventually back to idealism. The article also examines
the relationship between public diplomacy and China’s traditional official diplomacy.