India and the European Union (EU) have long been touted as natural partners, yet despite their apparent commonalities, political relations between the two global powers have lost momentum. The impasse reached in negotiations towards an EU– India Free-Trade Agreement (BTIA), and niggling bilateral disputes are indicative of the current state of affairs. Therefore the EU is for India a relatively insignificant partner, which is reflected in the way the EU is presented in the Indian media. Although occasionally portrayed in a negative way, the EU is on the whole treated with indifference by the Indian online news media, receiving minimal coverage. France, Germany and the United Kingdom (UK) are far more visible in the Indian media, unsurprisingly as close bilateral ties with these three EU Member States is central to the Government of India’s strategy in Europe. A shortage of understanding about the EU and a lack of profile gained by EU leadership in India are identified as main causes for the current indifference felt towards the EU in India. High level engagement is identified as being the most effective way to increase the EU’s profile and perception in India, with the EU–India summit expected in the first half of 2016, offering leaders a perfect platform.